My friend Easton Ellsworth has written a very on-the-mark article called Why are most business blogs lamer than a two-legged dog? (great headline!). In it he asks:
How many corporate blogs - official company blogs - do you read regularly?
If your answer is greater than 5, congratulations. You’re a rare (ahem) breed.
Long gone are [...]
We hear so much about how time starved and busy lives we lead. Yet we find time to spend hours in front of the TV, on the Internet, playing Soduku, playing videos games for hours, or doing crossword puzzles.
I met two busy 20 somethings this week. One said, “When I sit, I knit.” the other [...]
For a customer, a blog is a gateway into a meaningful relationship with a business. A business blog is often the entry point or the first point of contact a customer may have with a business nowadays. A customer may be searching for something and will have landed on a business blog through Google search. [...]
