What do you call the people who visit your business blog, subscribe to it, and buy from you? Typically, blog visitors are thought of as readers. This would make sense if you followed an advertising-supported publishing model, but it is of limited use to a business blog.
On the other hand, a business thinks of [...]
Here’s short list of what’s happening with Gateway Blogging, and what you can expect over the summer:
I am announcing today that I am withdrawing from the Gateway Blogging project immediately as I need to focus on my own re-branding project, ceoRadar.com. I am a good example of how an entrepreneur can chase one too many opportunities and as a result end up overcommitted.
Since the last post on how most blogging gurus are missing something resonated with many (who expressed their thanks and relief in the comments), I thought it appropriate to lay down some Gateway Blogging 101. What is Gateway Blogging and what are the basic ideas behind it? Read on to the end to find out:
You started an online business. You heard that blogs are all the rage, so you added a blog to your site. You did a little research and read many blog posts offering advice and tips for blogging more effectively. They seem to make sense, but when you apply their techniques to your business blog, something [...]
Hiatus is over. Greg and I had an important discussion last week about the future of Gateway Blogging. We both had been extraordinarily busy. My blog consulting business exploded and Greg launched his Marketing Safari program. But we both believe in this program. We have made a commitment to not allow ourselves to get distracted [...]
Both Greg and I have been extremely busy of late, and there hasn’t been much action here. We expect this to continue for a short while. You can follow what we’re doing at Micro eLearning for Small Business, Small Business Coaching & Transitions, and Remarkablogger.
My friend Easton Ellsworth has written a very on-the-mark article called Why are most business blogs lamer than a two-legged dog? (great headline!). In it he asks:
How many corporate blogs - official company blogs - do you read regularly?
If your answer is greater than 5, congratulations. You’re a rare (ahem) breed.
Long gone are [...]
We hear so much about how time starved and busy lives we lead. Yet we find time to spend hours in front of the TV, on the Internet, playing Soduku, playing videos games for hours, or doing crossword puzzles.
I met two busy 20 somethings this week. One said, “When I sit, I knit.” the other [...]
For a customer, a blog is a gateway into a meaningful relationship with a business. A business blog is often the entry point or the first point of contact a customer may have with a business nowadays. A customer may be searching for something and will have landed on a business blog through Google search. [...]
