Stan and Sara are well established baby boomers. Their adult children are in their early twenties and actively pursuing professional careers like their parents. Married to Sara for thirty years, Stan is a CPA (age 55) and met Sara (now 52) in college when she was studying nursing.
Sara and Stan are pragmatic, conservative, and principled [...]
You hear business owners say things like this all the time:
“I am my market”
Sigh…
If there’s one thing I wish people would understand (well, that particular list has about a zillion items on it, but whatever) it’s that you most definitely are not your market. The reasons are simple but apparently not very obvious, or fewer [...]
How much do you know about your customers? I mean really, how much do you really know about them? I am not talking about a generic customer description, demographics, or “I am my market”.
No I am talking about something deeper and more meaningful.
What I am talking about is really understanding the personality, characteristics, drivers, and [...]
