January 16, 2008 – 6:30 am
Storytelling: Tapping into the Desire for Success
Storytelling is powerful blogging. It’s also powerful marketing and sells without selling — in other words, storytelling isn’t a “hard” pressure tactic form of selling. It isn’t selling at all! The whole point of storytelling is to make it easy for potential customers to envision their own success by [...]
January 4, 2008 – 12:34 pm
I have always told my clients that you “need to know your client” and encouraged them to identify their ideal customer. While every client I have worked with felt that he or she ‘knew’ their clients they struggled putting it into words. Therefore, I began developing this persona concept to try and bring some clarity [...]
December 17, 2007 – 8:59 am
If your process or method is braggable, then it’s also bloggable. If a recent client project completed successfully, and it’s braggable, then it’s also bloggable. Anything that’s braggable is also bloggable.
But you just can’t go around bragging. It turns people off. People want us to do well, but they prefer we show a little humility [...]
